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Alex Galkin is the CEO and Founder of Competera, a leading provider of AI-driven, customer-centric pricing solutions for global retailers. With deep expertise in product development, analytics, and retail pricing strategy, Alex has spent nearly a decade building scalable pricing technology that increases margin, strengthens price perception, and drives operational excellence through proprietary contextual AI, built-in competitive intelligence, and advanced forecasting capabilities. Competera helps large-scale retailers understand demand-driving factors, incorporate them into every pricing decision, and create cohesive omnichannel retail experiences.