Price Management
Software for Retail

Get the best prices with automated pricing decision trees. Use either common pricing rules from the platform’s library or individual ones to take your pricing management to the next level.

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Ways to overcome potential issues with retail price management software

When you already know, what is price management, time to move to potential obstacles. Poor pricing advice, inadequate IT system integration, and underused brand-new top-of-the-line pricing software are examples of typical issues while installing pricing software. Let’s discuss what leads to these problems and global ways to avoid common mistakes.

Overcome potential issues with retail price management software

How to Win Over Senior Leadership

From an organizational perspective, a company's sole function often oversees pricing. With certain exceptions where other groups take the lead in the price management solutions endeavor, marketing frequently owns the pricing function. Retail price management, however, has an impact on every aspect of your business.

For example, if you were the owner of an airline and changed prices in a particular market, the change would have an impact on demand in that market, which would then have an immediate impact on scheduling, operations, marketing, and other crucial organizational functions. If you were selling packaging for consumer items, adjustments to your pricing would have an impact on the volume and, in turn, production levels.

Price it software adjustments will nonetheless have an impacton many areas of your global business, even in industries where demand is not very responsive to price changes (think of the demand for energy or gasoline: it is relatively priced inelastic but changes in price affect, among others, the marketing and procurement departments of energy retailers and oil companies).

Win Over Senior Leadership
Step 1
Add your data

Product lists, competitive data, data used in pricing rules

Step 2
Set your rules

Choose preset or customizable rules and constraints to execute your pricing strategy

Step 3

Get optimal prices and feed them into your ERP

Your organization will feel the effects of these modifications. The entire business may suffer in the absence of a cohesive plan for handling these changes. If poor demand for an airline's seats results from wrong pricing, fierce competition, or other aspects of the market, it could start a vicious cycle in which:

1. By increasing the number of low-cost seats available, the Revenue Management division can reduce the market cost of those seats.

2. The Scheduling team lowers the number of flights in the impacted market in the interim, consequently lowering capacity.

3. The Pricing division decreases the actual price points, which further lowers prices, in order to increase sales.
To prevent these undesirable results, senior leadership must be fully involved in the adoption of a pricing management system and in pricing transformation in general. By doing this, you can be sure that every team is working toward the same pricing success objective and will take the appropriate action when faced with obstacles.

Effects of modifications

Process and governance review and modification

A detailed analysis of processes and governance is a crucial component of a successful price roll-out.

The majority of pricing software programs provide built-in approvals and escalation procedures. However, the ability to implement governance procedures within a software solution does not imply that
(a) those processes are solid and will provide valueto your business and
(b) that your pricing team and related departments will enforce and adhere to those policies.

In this situation, it is crucial to have a very clear plan in place for streamlining the entire pricing process.

Process and governance review

1. To reduce the back-and-forth procedure this one company was utilizing to collect complete specs and ensure high-quality data flow from sales to pricing. Using pricing software, which enables users to complete thorough forms with little margin for error, helps improve data flow.

2. Give the pricing team access to a more powerful costing procedure that uses product and feedstock hierarchy data to swiftly identify comparable materials that can stand in for missing information.

3. Use the production team exclusively for exceptions.
It's essential to consider your company's procedures in the context of your selected pricing management tools, and vice versa, to ensure success. Furthermore, it is crucial to recognize that selecting the solution that best satisfies your needs will be necessary for a successful pricing management tool deployment. This decision should be made fully aware that, even in the best-case scenario, you will probably need to modify your own procedures to go at least as far as the solution.

Price management solutions

Why Choose Competera?

Competera is daily reaffirmed as an industry-standard solution helping retailers to manage every pricing use case effectively


accurate weekly forecast


accuracy of product matchings


of revenue under management


annual optimal price recommendations

Being adept at general technological restrictions and constraints

Technical restrictions and limitations are the final but equally, crucial factor to take into account when thinking about a pricing software installation. Many businesses have either disregarded these limitations or believed they could get around them during the implementation stage.

This is an especially bad mistake for businesses that have expanded through mergers and acquisitions. Companies that experience this kind of expansion frequently end up with a legacy of numerous backend systems, including numerous data warehouses running various technologies, various CRM programs, and various ERP programs, none of which may function properly with the others.

Successful pricing is a global function that doesn't just depend on a small sample of corporate data; it also requires data from across the entire organization. Standardization of backend data systems is essential for this level of data interchange. The installation of pricing software is hampered by a lack of such standards, as are several customer-facing features.

General technological restrictions

Your odds of a technical roll-out of a pricing software system being successful can be raised by:

1. Before you start a price transformation, set out on a route to develop uniform backend systems across your entire firm. Make sure you have the plan to roll out your pricing solution in phases that coincide with the intended backend standardization if you intend to adopt a pricing solution and standardize your backed solutions at the same time. Always have a fallback strategy.

2. In the event that you are unable to commit to standardized solutions, look for a provider who will cooperate with you to integrate the data from all of your various sources. Be prepared to put in much more of an investment, both financially and humanly.

The idea is that standardization is essential to your pricing solution's success. Without it, you'll be dependent on your software vendor to deliver an all-encompassing cross-platform solution. In general, such solutions are uncommon. If they are, they usually require degrees of complexity that make the final price solution extremely challenging to set up, keep up, and utilize on a daily basis

Win Over Senior Leadership

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Manual price management strategies are time-consuming and prone to human error

Many smart pricing solutions do not consider complex relationships between products, pricing and sales. How are companies supposed to optimize their prices swiftly while also carefully considering the vast amounts of product data required to make accurate decisions? Retail companies can drastically enhance their pricing strategy using Competera’s price management software. Harnessing the powerful brilliance of machine learning, Competera’s pricing management software allows retailers to make the most precise pricing decisions possible, and gives them a comprehensive understanding of the overall effect of their pricing decisions. The price management tool Competera provides uses advanced algorithms to process immense amounts of product and pricing data and runs countless simulations to determine the optimal prices for various products. Companies are provided with an easy to understand pricing forecast that allows them to make the right decisions and manage prices quickly and effectively.

Standard price management methods cannot compete

Using traditional price management methods, managers often must rely on their own intuition in order to make important pricing decisions in a timely manner. It is very difficult for pricing experts to determine the overall impact of their pricing decisions on their entire product portfolio. With Competera’s software, companies are given the opportunity to predict and forecast their pricing decisions to not only determine the optimal prices for individual products, but also to better understand the impact these pricing decisions have on the rest of their product assortment across several categories. Using AI-based price management software, retailers can take the guesstimation out of their pricing strategy and instead make the right decisions with a clear understanding of what impact these decisions will have. Even when using rule-based automated price management tools, the intricate relationship between products and their prices is overlooked, and the simplicity of these pricing methods leave companies doing little more than mirroring their competitors’ pricing decisions.

Better decisions for better profit margins

Every retailer seeks to increase their sales and revenue without negatively affecting their profit margin, and implementing new technologies within important processes such as price management can be a scary concept. However, companies that use our platform see immediate positive impact on their growth and revenue. The ROI when using Competera’s platform is very compelling. Competera’s price management software is customizable and easily integrated into your business’ current pricing strategy. All data analyzed by the algorithms is provided by the retailer in order to better cater to the requirements and objectives of their company. Furthermore, all targets and data constraints used in Competera’s price management software can be manually set and changed by the retailer when needed. Competera’s price management software immediately gives positive results for any retailer using it, helping retailers manage prices more accurately than ever before. However, the benefits do not end there — thanks to the unmatched intelligence of machine learning, the more AI is utilized for a company’s price management, the more AI gets to “know” the ins and outs of the retailer’s individual products, produccategories, prices, and everything in between. This means that the smart pricing decisions made by our software only continue to get more accurate over time.