Vladimir Kuchkanov

List price, net price, invoice price, pocket price, pocket margin...these are the levels at which price transforms. Equip yourself with the price waterfall, one of the most effective methods used by pricing teams to analyze pricing policy and identify money leakages at every price level.

Let's examine AI use cases in automated inventory management, merchandising, pricing, and category management.

The retail market is ever-evolving and it is crucial to manage categories effectively to keep up with the changes. Let's look at some practical steps that will help you stay one step ahead of competitors.

Promo is an indispensable part of retail business. But relying too much on promotional pricing contains a lot of risks. Find how to sustain promos with no risks. 

Digital retail environment requires businesses to constantly refine their pricing strategy to maximize their customer- and revenue-generating capabilities. As core components of a winning price strategy, key value categories (KVCs) and key value items (KVIs) help retailers to attract value-conscious consumers and increase their margins.

Wat you should do with the product at its initial stage, how to price it, and what advantages and disadvantages you can face using introductory pricing strategy. Here is how to deal with these important topics step by step. 

Product cannibalization is mostly considered in a negative way and there are good reasons to think like that. But what if to say that cannibalization could be managed sustainably and even contribute to a retailer's strategic goals? Keep reading and find out how exactly it works.  

Go through the basics of value-based pricing, and how it can be used to increase sales and revenue for retailers of all shapes and sizes.

Learn how dynamic pricing algorithms help retailers to reach their business goals and why advanced pricing software has no alternative.

Competitive pricing analysis is your key to increasing revenue and staying ahead of the competition. Reach the next level of pricing by leveraging competitor pricing data. 

Price leadership concept might give the answer to many questions, including 'who crafts the prices?', 'why are some products popular even though they appear to be overpriced?', 'what gives particular players an upper on the market?', etc. Let's find what is the difference between the price leader and price follower and when does each approach work best.

A traditional price approval process is outdated and ineffective. In this article, you'll find out how improved functionality enables pricing managers proactively respond to market changes and set relevant prices hassle-free. 

Machine Learning has evolved to the extent that it is helping retailers in multiple ways nowadays. This article reveals how ML-based product bucketing comes in handy when defining product roles, pricing, and managing the supply chain.  

Scenario modeling is one of the most reliable methods underlying sustainable and effective strategic planning in retail. Let's look at how advanced ML-based technologies can help businesses to make better strategic decisions.

To lift the veil on the upcoming industry trends, we've analyzed the data from this year's campaign as well as compared the insights from 2021 Black Friday with the ones of the previous year.

Price skimming has already become a commonplace approach to pricing in various industries, yet many retailers either underestimate its potential to generate revenue or even lose money by using it inappropriately. Let's look at how to make the best out of a skimming pricing strategy. 

Competera compiled 2021 Back to School results. Get an overview of the hottest retail season of the summer.

End-users do not trust AI. That's the reason why the latest tech solutions are hard to adopt at their full capacity. We, at Competera, know how to make users trust advanced algorithms. Let’s get down to it.

Contextualized real-time pricing would become a part of the offline retail experience sooner than most of our readers might think. And if you want to be a part of the future, you have to start preparing today. But in the way most retailers do.

Find what the leading industry experts and retailers think of the most effective approaches to architecting business in the post-CV reality.

Big data is a new oil in business. By fueling a pricing system with timely, relevant, and high-quality data, retailers can boost profitability with no compromises on customers' loyalty. 

When does the business need to implement a pricing system? What are the types of pricing systems and which criteria should be considered while choosing a provider? How can the business prepare for transformations? This ultimate guide will answer these and dozens of other questions that retailers face when considering a pricing system implementation.

Specialists with more than 15 years of experience in pricing state that implementing behavioral pricing techniques through advanced software enables retailers to gain from a 3 to 25% boost in bottom-line metrics depending on the market segment.

With machine learning, the art of pricing in retail becomes a science. Find how advanced tech solutions are used for price optimization and why the future belongs to human-made ML-driven decisions.   

Measuring a company's pricing performance is a non-trivial task. However, there are some tips to get it done efficiently.

Profit margin belongs to the most important metrics marking the financial health and sustainability of the business. And that’s why every retailer across the markets is eager to increase profit margin. Let's explore some real-life tools of maximizing the metric.

Integrating AI-driven demand-based solutions is a reliable way to make your pricing more efficient, sustainable, and straightforward. This guide will shed light on the main requirements and preparatory steps before arming with demand-based pricing. 

Even with the upper hand on market, you can never disregard the competition completely, especially, in the time of crisis. Find why market-based pricing is not as simple as it might appear, what are the rabbit holes to watch out for, and how pricing software can become your most reliable ally during the hard times.  

We analyzed retail trends to find how coronavirus changes the industries and what should business expect next. The list of expert recommendations will help to minimize risks during the global pandemic.

Pricing products cheaper than competitors doesn't guarantee that the shoppers would buy more. Consumer behavior is a complex phenomenon impacted by a number of factors. And price perception belongs to the most important ones. Let's see how it works.

It's been a long time since promotions became indispensable in retailers' daily routine. But oddly enough, almost 60% of retailers' promos don't break even. In this article, we're going to show how the trade promotion optimization might change the trend.

Price testing enables retailers to offer the best price to their customers and reach strategic business goals. With the use of advanced pricing software, price tests become safe, effective, and simple to operate.

Crafting optimal prices ensures sustainable growth in online and brick-and-mortar retail. To deliver comprehensive customer experience, retailers extensively incorporate dynamic pricing engine. 

In 2010, a doting father was surprised to find advertisements for bottles, cribs, and other baby supplies being sent to his teen daughter by the US retailer Target. Offended, he contacted Target to demand an end to it, as well as an apology.

The amount of data in retail is growing and becoming impossible to manage manually. Thus, businesses which seek to optimize their operational efficiency start using algorithms to make pricing recommendations and predict sales and allow managers to switch to strategic tasks.