Pricing Heroes podcast
Hear retail leaders share pricing strategies and experiences

Aaron Thomasson
Head of Public Relations & Analyst Relations
Aaron Thomasson leads global communications, PR, and analyst relations at Competera, shaping the company’s narrative, market positioning, and visibility across U.S. and European markets. In this role, he guides messaging, thought leadership, media strategy, and creative content development. Aaron also serves as producer and host of the Pricing Heroes podcast, spotlighting the ideas and people transforming retail pricing.
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