Resources

>

Article

Paco Underhill on Competera

article

Open letter from Competera's CEO

Competera's CEO Alexander Galkin shares his acknowledgment of retail heroes in the time of uncertainty.

article

Market-based Pricing: Surviving the Crisis

Want to deal with crisis and make risks work for you? Market-based pricing by Competera will help to gain an advantage, increase market share, and reinforce customer base.

article

Competition-based pricing strategy for retail business

Boost the revenues of your retail business using the competitive pricing strategy with the AI-based software that provides the most effective price decisions.

article

What Should Retailers Do During COVID-19?

Did you diversify your distribution channels? Is your chain supported by local delivery delivery aggregators? Find what to do next to sustain business during Covid-19 outbreak.

article

Mastering Price Perception and Positioning: Strategies to Align Pricing with Consumer Expectations

Price perception and price positioning play a vital role in consumer behavior. Learn how to evaluate perception pricing, position your prices effectively, and leverage technology to align your strategy with customer needs.

article

Competera at Shoptalk 2020 in Las Vegas

>

Article

Competera Recognized as №1 Retail Software by Crozdesk

>

Article

Competera Named Best Value Software by SoftwareSuggest

article

Pricing Simulations to Achieve Your Business Goals

Pricing simulations are one of the most creative and effective solutions enabled by of AI and big data. Learn how to benefit from price simulations.

article

Join Free Certificate Course About Pricing

Pricing course designed for marketing, category, brand, and pricing managers. By Competera Academy

article

Competera Included in the Now Tech Report: Retail Planning by Forrester Research

Competera is recognized as a vendor in the pricing and promotion market by the acknowledged research firm

article

Competera Wins High Performer Winter 2020 by G2 Crowd

Competera has been recognized as a High Performer by the world’s largest tech marketplace G2 Crowd for the second year in a row

>

Article

How to Improve your LTV [Use Case]

article

Brand Perception in Retail

89% of customers are loyal to brands sharing their values. Learn how retailers can benefit from sustainable brand perception management and what has software to do with it.

article

How to Find the Best Price using Price Testing

Get the practical guide with tips for implementing various price testing models. Discover risks, typical mistakes and approaches to finding the optimal value offering for your clients.

article

Price Index Calculation: Formula & Practical Applications

Learn how to calculate price index and measure price changes across different product categories.

article

Wired Smarter 2019: Future of Retail

Last week, Competera went to Wired Smarter 2019 to find what retail trendsetters think about tech-driven opportunities and challenges of tomorrow. Here are the main takeaways from Sainsbury's, eBay, MATCHESFASHION, and Peak.

article

What is a Pricing Engine? How It Automates Pricing Decisions

Discover how pricing engines automate and optimize pricing decisions.

article

Competera is an Official Google Cloud Partner

Competera has become an official Google Cloud partner. Now, retailers can benefit from even greater security, speed of integration, and resource management capabilities.