Andrew Mulvenna

Demand forecasting is used in many industries, from small businesses to massive franchises, for task...

London, UK – 12 January 2021: Competera, an AI-powered platform helping retailers to set optimal pri...

We continue publishing the entries dedicated to various aspects of the retail business. This time, w...

Competera Pricing Platform has won an award in the Customers’ Choice Fall 2020 category.

On October 19, Retail Systems Awards 2020 announced the winners of all twenty-one nominations in the...

What is competitive pricing strategy? The core principle of the competition-driven pricing is to det...

What is pricing simulation? Pricing Simulation is an AI-driven process of testing various pricing sc...

What is price sensitivity? Pice sensitivity is used to evaluate the way particular price points impa...

What is brand perception? Brand perception is the summation of the thoughts, feelings, and overall p...

What is Price Comparison Software? Price comparison software, be it in-house development or a third-...

What is pricing strategy? Pricing strategy is a systematic approach aimed at setting the optimal pri...